Launch parties, live branding and hands-on audience activation across Malawi's two major cities.
betPawa was trying to make its mark in Malawi's gaming and betting space, which already had established players. They wanted to penetrate the market without spending too much money on a launch and press event.
We organised and set up several launch parties around the AFCON tournament in Malawi's two major cities, Blantyre and Lilongwe. The events featured artist performances and prominent branding in the country's most popular sports bars and nightclubs.
We activated the brand by having merchandisers interact with the audience, show them how to use the betPawa online platform, and give away T-shirts, caps and power banks to those who registered and interacted with the platform.
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