A cost-effective outdoor media campaign built on high-traffic billboard placements and favourable long-term vendor pricing.
betPawa was trying to make its mark in Malawi's gaming and betting space, which already had established players. They wanted to penetrate the market without spending too much.
We identified billboards in high-traffic areas across all the major cities to ensure high visibility, then negotiated long-term contracts and favourable pricing with vendors to deliver a cost-effective outdoor media campaign for betPawa.
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