Brand videos built around real lifestyle partners, designed to promote FCB's premium loyalty cards without doubling the production cost.
FCB wanted to promote its loyalty programme to encourage customers to use or upgrade to its Premier Black or Prestige Gold cards, which offer discounted access to a range of service providers.
We worked with the client to identify two lifestyle service providers, Lavender Day Spa and Akai Hair Salon, and shot brand videos featuring a model who fit the profile of a high-value customer receiving her card and enjoying the discounted services.
We shot two videos with cost-effectiveness in mind: both shared the same introduction but featured different service providers, showing the diversity and value of the cards while keeping production costs down and maintaining synergy across both videos.
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