A brand partnership launch built around a protected species and a musician's carefully withheld identity.
NBM plc sponsored the Women's Football League and decided to partner with a popular musician, JETU, to compose a theme song for the league. They needed a creative way to showcase this partnership.
We took our inspiration from the song itself, which speaks of a rare, protected animal in Malawi: the pangolin. Because of its rarity, we shot a video showing JETU walking into the bank while only revealing parts of her that the audience could not use to identify her.
We showed the people in the bank reacting with surprise and awe at seeing someone so “rare”, with her identity only revealed at the end. The result is one of the most engaged and viewed videos on NBM's social media platforms.
Your brand's potential is limitless. We're here to prove it.