A TVC and social media campaign built around four different lifestyles, one shared craving, and a rooftop bar where every story converges.
Castel were already running a campaign called “Catch the Glow” for one of their beverages, Pomme Breeze, and needed a TVC that could easily be adapted into a social media campaign. They needed a concept that showed how Pomme Breeze is part of a lifestyle, and a source of inspiration.
We developed a concept showing people from different walks of life who all have one thing in common: a recording artist and producer, a group of friends looking for the perfect wedding dress, and a couple on a date night. In every scenario, the moment is dull and uninspired until Pomme Breeze is introduced. To tie the story together, they all converge on a rooftop bar, and when the waiter asks what they will be having, they all shout “Pomme Breeze!”
The campaign is broken down further, with each scenario playing out as its own story and advert. To ensure adaptability, the entire campaign was shot in open-gate 4:3, so all the content could still be adapted for social media platforms while maintaining quality.
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