A social-first campaign introducing Sunbird's newest subsidiary to the working professionals of Blantyre's CBD.
Sunbird launched a subsidiary called Xpress Kitchen in Blantyre's central business district, targeting working professionals who want to grab breakfast, lunch or a quick meal within the CBD.
We created a social media video showing two people working at different companies making plans to grab a bite, with the most convenient option being Xpress Kitchen. We used the same shoot to capture social media stills that could be used for posters and posts, another cost-saving approach.
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