A brand identity built from the ground up for a digital finance company offering microloans to employed individuals.
Develop a brand identity for a digital finance company offering microloans to employed individuals.
We created a brand called Pusha and positioned it as the friend who pushes you past the finish line when you need it most. We chose vibrant, approachable brand colours to convey friendliness and confidence, a rounded typeface to show smoothness and ease, and a caricature pushing the typeface itself to represent the push you need, exactly when you need it.
Your brand's potential is limitless. We're here to prove it.