A meticulously planned, multi-city shoot delivering CEO interviews and performance videos for Press Corporation's full portfolio of subsidiaries.
Press Corporation was hosting its Stakeholder Engagement and wanted to feature all its subsidiaries, with a team that could travel across the country to interview each company's CEO and shoot presentation videos, edited with animations and infographics to showcase individual company performance: an almost insurmountable task.
The brief was straightforward, but the task was huge. Dealing with CEOs and top executives is not simple: these are high-performing individuals with schedules that leave no room for delay or error, where every minute counts.
We developed a foolproof approach to ensure we were prepared for any eventuality: a very detailed shoot schedule, arriving at each location two hours early to set up, curating performance figures and relevant information beforehand, editing as we went to stay on deadline, and building in buffer shoot days to give us ample time to put right anything that came our way.
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